Why is my blog not being seen?
Why is no one reading my blog? This is a common question among bloggers, especially those who are new to the game. But I’m here to tell you that almost EVERY blogger has been at this point, including myself. But I’m so glad I stuck with it because that same blog that wasn’t getting any traffic now earns six-figures! Oh, and don’t take it personally. It’s simply that no one knows you’re there, but here’s some advice on how to get traffic fast so you can start monetizing your blog.
About one year after I started blogging in January 2018, I still couldn’t fully monetize my blog because I hadn’t yet hit the 30K page views that Mediavine (ad publisher) required. It’s a sucky feeling. You work so hard, only to have nothing show for it. But I am so grateful I learned early on that monetizing your blog takes patience — and make sure you’re passionate about what you’re doing because that will help you keep going when the going gets rough.
The truth is most bloggers give up right before things begin to get good. Because there is so much to learn in the blogging world, a lot of content creators feel overwhelmed by the sheer research that’s needing to be done, they can’t even enjoy what they love — writing. So they bounce.
But here’s the thing. Behind every creative occupation is the importance of also learning the business side of things. One can’t simply paint beautiful paintings that are worth lots of money, but then not do the work to promote them. Marketing, strategizing, and networking are what will get the artwork seen. It’s the same with blogging. But even more than that, getting readers is more about KNOWING your audience, where they hang out and make sure you’re solving their most significant problems. It’s entering the mind of your reader and doing your best to be who they want you to be. You figure out how to best serve them and leave your ego at the door.
And think of your blog as a product. Now that you’ve created it, you need to promote it!
Bloggers are so much more than writers
Of course, your content is the backbone of your blog. You don’t need to be Tolkien or anything, but using proper grammar, acquiring your own writing style, answering people’s questions, identifying with your reader, and solving their problems are some required blogging skills in order to find monetary success.
But becoming a blogger has to do with so much more than being a skilled writer. You need to become an entrepreneur, a graphic designer (don’t worry, Canva will make it easy for you), a marketer, an influencer, a salesperson, a strategic thinker, a risk-taker, and so much more.
Most successful bloggers recognize this. Blogging becomes less about your ego and more about what you can give to your reader to help them.
How to get your blog noticed by the right people
One of the most important things you’ll probably hear a thousand times in this business is, “KNOW YOUR AUDIENCE,” and brand yourself around that.
That’s because once you truly understand who your audience is — what platform they hang the most, how you’re going to solve their problems and do it uniquely and smartly — you can be well on your way to getting visitors to your blog.
Before I launched my blog, the thing I was most unsure about was where my audience was most found. There was Google — I think it took me a good three months to actually understand what the term “SEO” meant. There was Pinterest — a platform I never would have imagined would b where 95% of my traffic comes from. There was Instagram — I would later recognize that this is not a great traffic generator for blogs, but utilized in other ways to generate income. And there was Facebook — something I put on the back burner because it never really worked for me.
As it took some trial and error, I finally realized that Pinterest was not only a place where my prime audience was found, but it was the easiest and fastest way to bring traffic. Check out some of these important demographics to see if Pinterest is the right traffic generator for you! If so, check out my Pinterest Masterclass — an affordable course that will teach you everything you need to know to start monetizing your blog through Pinterest.
Why blogging is still relevant
Even though there are probably hundreds of blogs per life topic, all writing about very similar things, blogging is STILL relevant. Why? Because no one is YOU. No one has your perspective on a certain topic. No one thinks, acts, or looks like you. The most wonderful thing about blogging is that you can write and teach about your passions or education, and make money from it! It’s truly a dream job for those of us who want to work from home, travel the world, and aren’t quite into the whole “influencer” game on Instagram. In fact, I joke to my husband that blogging is perfect for me and my introverted tendencies. Because my blog has now branched out to more than just Pinterest, I’ve had to adjust my being on video phobia and evolve with my niche. But for the most part, the work I do is all done from the peaceful place called my couch.
By the way, this isn’t my main blog. Word From The Bird is the blog where all of my advice and strategies for this blog are lived out. I thrive off of teaching you how to avoid the mistakes I made along the way with my first blog, so you can get to the good stuff before you end up throwing in the towel.
Here are some things I wish I had known before starting my blog that I believe will be very beneficial to your blogging journey.
5 Reasons People Aren’t Finding or Reading Your Blog
1. You didn’t do the research as to what online traffic generator would best serve you.
I know it’s hard when you’re starting out to really understand the ins and outs of when and where your traffic could come from. But it’s important to at least do the research before you dive in. Also, recognizing that it’s a learning process and making adjustments along the way is necessary.
First, ask yourself, “Who is that ONE person I want to serve with my blog?” Then ask yourself. “Where does that ONE person hang out?” You should also ask yourself whether or not that platform is something you want to master? The same demographic of people that are hanging out on Pinterest could also be hanging out on Google.
So you need to ask yourself if you end up choosing Pinterest, are you going to enjoy making pins? It’s important that, along with solidifying that your audience hangs out on a certain platform, you are equipped and okay with truly understanding how that platform best works through either researching and learning or yourself or investing in some kind of course. If I could go back and tell my younger blogger self that taking courses will speed up the game, I would. There are so many others who have gone before me who know the ropes. I could have avoided a lot of unnecessary trials had I been more willing to invest in myself.
Here are some tools to help you figure out where your audience is hanging out.
Check out Buzzsumo for social media traffic.
This is especially great for figuring out if your niche and content will work well on Facebook. I think you get three free tries per day.
You can also use Google Trends, especially when writing about current events.
Ubersuggest is a keyword research tool that is great for seeing if a certain topic or keyword is doing well or regularly searched on Google.
If you want to find out whether your blog’s niche would do well on Pinterest, check out this post I wrote about Understanding Pinterest Demographics.
2. You aren’t giving your audience exactly what they need and want
One of the main things I tell my clients about having a successful blog is that you need to give your audience what they want. Answer their questions. Solve their problems. Ignite their passions, and identify with them while still being uniquely you.
You won’t figure out the ins and outs of what your audience needs right away. It will take time. If something starts working, do it again.
Find out how I find viral content for Pinterest in my Pinterest Masterclass.
I remember my first article from my other blog that went viral on Pinterest. I wrote an in-depth article about what a boy needs specifically from his mom. It is still my highest traffic and generator to this day. It was personable — something many moms identify with — and helped my readers solve a problem. I paired that with well-designed pins, a Pinterest strategy, a signup form to build my email list, a product (my printable boys and girls journals), affiliate links, and it brings me money every day.
I then began to recognize what my readers want from this one blog post, and I started to repeat it.
3. You’re looking for readers in all the wrong places
One of the best ways to monetize your blog right off the bat is to implement ads through an ad publisher. But to get to that, you need traffic. Fast.
That’s what I love most about Pinterest. You don’t need to have thousands of followers to get a pin recognized and start generating traffic to your blog. I helped my friend Jaimee, and her blog about adoption, parenting, and finance get to 30K page views within a MONTH of implementing my strategies. She was then able to set up her ads through Mediavine and was well on her way to making money with her blog!
Learning Google SEO is definitely something you should learn, especially if you find that’s where your audience most hangs out. But the truth about Google SEO is that it’s time-consuming and can take YEARS to master. It can also take months for a blog post to be indexed by Google, which means no traffic to that post for a long time, if ever.
My other blog gets anywhere from 300K – 1 million monthly readers! And I want to show you how to do the same! I don’t do it by making a million pins. I don’t do it by slaving over Pinterest. I use a unique and simple strategy that can be learned by those who don’t even have their Pinterest business accounts set up. Join the waitlist for my Pinterest Masterclass today!
4. You don’t have a clear strategy
You know what I said earlier about knowing your audience? That should be the start of your strategy in gaining readers. This will help you stop thinking like a blogger and start thinking like an entrepreneuer.
Most content creators don’t think this way. They want to write about what they want and wonder why no one is reading it. Or they start copying what other bloggers are doing and get frustrated that they’re not at the same place.
But start thinking strategically, starting with your audience.
Once you begin to understand your audience and what they want, you can begin to put a plan in place. All of a sudden, it will all make sense.
Let’s say you’re a food blogger and your speakeasy cocktail recipes are doing really well on Pinterest. You begin to see a need for something specific and you devise a plan to give that reader who visits a recipe post something for free to get on your email list (perhaps a printable of your most popular speakeasy recipes that can be hung as artwork on the wall.) Now that they’re in your email list, you can sell them something that has to do with what they’re interested in – perhaps an ebook with everything you need to have the best speakeasy party.
This entrepreneurial thinking will not only get your reader to stick around for life and become a super fan but potentially become someone who buys your product. All you did was present to them something they wanted for free, so you could sell them something down the road as well.
Looking further down the road — let’s say you launched a course on Teachable about how to become a mixologist. You could sell that person who is now on your email list a high ticket item. They’ve already know who you are, know that they love your blog, and be way more likely to purchase from you again.
You’re simply finding ways to give your reader what they want.
5. You’re trying too hard to sell them something
Think of someone reading your blog post as building a relationship with your audience, just like you’re meeting with a potential client for the first time. If you’re getting to know this new person, you wouldn’t immediately start trying to sell them something. At least a good salesperson would tell you that. You would first try and get to know that person and build trust with them.
The same goes for blogging. You want to make sure your reader feels like they can enjoy your content without you trying to sell them something. Once they get a free product (like one in the example I mentioned above) upon signing up for your email list, you can then add them into a strategy where you sell them something down the road. But even still, you want to be very careful in how you sell something. If people like your content and trust you, they will most likely go to you to find what they need in the future. Your product will hopefully sell itself because of the relationship that you’ve built and the help you’ve given your reader.
Once you figure out how to drive traffic, whether, with Pinterest, Google, or Facebook, you can then strategize what you want your reader to do. As well as getting ad income from traffic, you will want to eventually figure out the journey you want your readers to go on. The more you are transparent and begin to build that reader/writer relationship, the more you can do with your audience down the road.
The most important thing is, though, is to take it one step a time. You are no good to anyone if you try and accomplish ALL the things at once. Plan, organize, strategize, and keep good content at the forefront of your blog.
Also, consider investing in your education about how to go about gaining traffic. I know I told you not to try and sell something right off the bat, but I’m about to do that. Haha! If you’re interested in learning everything you need to know about gaining Pinterest traffic, check out my masterclass! It’s affordable, simple, and made for anyone who has a blog and wants to get traffic fast — not only fast but the kind of readers that will stick around!